Wednesday, April 01, 2009

Pepsi Natural

April Fools! Just kidding. This product has been available for some time, but I saw it for the first time in my local grocery store last week. Seeing the word "Pepsi "followed by "natural" left me a bit puzzled. Of course, by "natural" they mean that it is composed of "all natural ingredients" as opposed to traditional Pepsi, which is composed of artificial ingredients such as fructose corn syrup, sugar, artificial colourings, phosphoric acid, caffeine, citric acid, and so on. But isn't this a distinction without a difference? Natural Pepsi is just as much a part of a large industrial process of production as traditional Pepsi. And if natural Pepsi is natural, does that make regular Pepsi unnatural? Natural Pepsi is not a new product, it is merely a new ingredient in an old, unhealthy, artificial product. It's amazing how a company can add one ingredient - sugar - and market the product as new and natural.

No comments: