Friday, February 10, 2006

Starbucks's Frankenstein Coffee and Customers

Starbucks has evolved its own enemy: its customers. Accustomed to the ability to customize their drinks, Starbucks customers made Chantico a no-go:

"Described as "a drinkable dessert," Chantico resembled the thick, sweet hot chocolate found in European cafes but was only available without any variations in a 6-ounce size. In the end, that limitation irked customers who are used to dictating not only the size of their lattes and cappuccinos, but also whether they want regular or decaf coffee, non-fat, whole or soy milk, sugar-free or regular flavor shots, and even extras like whipped cream and caramel."

1 comment:

Ben There Ben That said...

It was doomed from the start. Terrible product (how many times a week do you want to drink a piece of cake?).

Starbucks' latest marketing rollout is cupcakes. Yep. $2 cupcakes. One chocolate, one vanilla. The campaign is driven by a "remember the good old days" type vibe-- one piece of lit I saw at my store today had a letter from the Prez waxing nostalgic, recalling the original goodness of cupcakes from childhood. Let's see how long this one lasts...

I gotta wonder about SBUX's focus groups sometimes...they must be hepped up on goofballs to okay these things.