Monday, September 22, 2008

New World/New Media

Felix Salmon has a very interesting point about the defense of the Paulson plan and what that means for media relations folks moving forward.  It used to be, and in practice still is, that when the administration (any not just this one) needed to sell a policy it hit up the Sunday morning talk shows and other t.v. venues.  This is definitely effective for reaching a segment of the population but there is a clear generational divide, and for the younger generation this simply doesn't work.  I am guessing that those 10 years older and younger than me are consuming most of their news through the web and especially through blogs.  The only government agency that I can think of that does effectively uses a blog is the Congressional Budget Office with its use of the Director's Blog.  

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